From Startup to Scale: Engineering a FinTech-Grade AWS Platform for Appreciate Wealth

About the client

The Client:
Appreciate Wealth

Appreciate Wealth is a new-age investment platform reshaping how Indians build wealth through global assets. Pacewisdom served as their end-to-end product engineering partner, building the entire platform from the ground up. This case study focuses on the AWS cloud and DevOps foundation we engineered to ensure their product would be secure, scalable, and ready for market leadership.

Challenge

The Business Challenge

In building a complex FinTech product from scratch, the underlying cloud architecture had to be world-class from day one. Appreciate Wealth needed a technical foundation that could meet several mission-critical requirements:

  • Deployment Velocity: The ability to support rapid feature releases without incurring downtime.
  • Data Security: The necessity to handle highly sensitive financial data with enterprise-grade security.
  • Scalability and Resilience: The need to scale services effortlessly with user demand across multiple availability zones.
  • Observability: The requirement for deep visibility across all microservices to ensure performance and reliability.

Solution

The Solution:
A DevOps-Driven AWS Foundation

Pacewisdom engineered a resilient, secure platform by leveraging a container-first approach and embracing modern AWS DevOps best practices.We designed a sophisticated microservices architecture that empowers Appreciate Wealth's teams to build, deploy, and scale their services independently and securely.

The solution focused on automation at every stage, from infrastructure provisioning to application deployment, creating a robust environment built to meet the stringent demands of the FinTech industry.

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Technology used

Technical Architecture & Implementation

Our strategy was to build a well-architected foundation that was secure,automated, and observable by design.

Impact

Well-Architected Networking

A custom VPC with tiered subnets (public and private) was established across three availability zones. This foundational setup ensures network isolation, fault tolerance, and high performance.

Container Orchestration at Scale

The core of the platform runs on Amazon ECS, orchestrating over 65 distinct microservices on AWS for API and background services. We utilized AWS App Mesh to provide a service mesh, enabling advanced observability, traffic control, and security.

Automated CI/CD for Financial Platforms

We implemented a robust CI/CD for financial platforms using GitLab runners, integrated with Amazon ECR and AWS CodeDeploy. This approach enables fully automated blue/green deployments, allowing for zero-downtime releases and immediate rollback capabilities.

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From Startup to Scale: Engineering a FinTech-Grade AWS Platform for Appreciate Wealth

Overview

The Client:
Appreciate Wealth

Appreciate Wealth is a new-age investment platform reshaping how Indians build wealth through global assets. Pacewisdom served as their end-to-end product engineering partner, building the entire platform from the ground up. This case study focuses on the AWS cloud and DevOps foundation we engineered to ensure their product would be secure, scalable, and ready for market leadership.

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From Startup to Scale: Engineering a FinTech-Grade AWS Platform for Appreciate Wealth

About the client

The Client:
Appreciate Wealth

Appreciate Wealth is a new-age investment platform reshaping how Indians build wealth through global assets. Pacewisdom served as their end-to-end product engineering partner, building the entire platform from the ground up. This case study focuses on the AWS cloud and DevOps foundation we engineered to ensure their product would be secure, scalable, and ready for market leadership.

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Technology used

Technical Architecture & Implementation

Our strategy was to build a well-architected foundation that was secure,automated, and observable by design.

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From Startup to Scale: Engineering a FinTech-Grade AWS Platform for Appreciate Wealth

Executive Summary

Appreciate wealth, a high-growth investment platform, required a foundational cloud architecture that could match its rapid pace of innovation. To enable their expansion, Pacewisdom was engaged to engineer a secure, scalable, and resilient cloud architecture for FinTech on AWS. We embedded DevOps automation into the core infrastructure to facilitate rapid, zero-downtime deployments while adhering to the highest standards of security and reliability.

Core Achievements:

  • Accelerated Deployments: Enabled services to be deployed in minutes, not hours, using a blue/green deployment strategy.
  • FinTech-Grade Reliability: Achieved high availability with a multi-AZ architecture across over 65 microservices on AWS
  • Hardened Security Posture: Implemented robust security controls, including AWS Secrets Manager and a custom VPC design.
  • Built for Hyper-Growth: A scalable foundation ready to support a rapidly expanding user base and product offering.

The Client:
Appreciate Wealth

Appreciate Wealth is a new-age investment platform reshaping how Indians build wealth through global assets. Pacewisdom served as their end-to-end product engineering partner, building the entire platform from the ground up. This case study focuses on the AWS cloud and DevOps foundation we engineered to ensure their product would be secure, scalable, and ready for market leadership.

The Business Challenge

In building a complex FinTech product from scratch, the underlying cloud architecture had to be world-class from day one. Appreciate Wealth needed a technical foundation that could meet several mission-critical requirements:

  • Deployment Velocity: The ability to support rapid feature releases without incurring downtime.
  • Data Security: The necessity to handle highly sensitive financial data with enterprise-grade security.
  • Scalability and Resilience: The need to scale services effortlessly with user demand across multiple availability zones.
  • Observability: The requirement for deep visibility across all microservices to ensure performance and reliability.

The Solution:
A DevOps-Driven AWS Foundation

Pacewisdom engineered a resilient, secure platform by leveraging a container-first approach and embracing modern AWS DevOps best practices.We designed a sophisticated microservices architecture that empowers Appreciate Wealth's teams to build, deploy, and scale their services independently and securely.

The solution focused on automation at every stage, from infrastructure provisioning to application deployment, creating a robust environment built to meet the stringent demands of the FinTech industry.

Technical Architecture & Implementation

Our strategy was to build a well-architected foundation that was secure,automated, and observable by design.

Well-Architected Networking

A custom VPC with tiered subnets (public and private) was established across three availability zones. This foundational setup ensures network isolation, fault tolerance, and high performance.

Container Orchestration at Scale

The core of the platform runs on Amazon ECS, orchestrating over 65 distinct microservices on AWS for API and background services. We utilized AWS App Mesh to provide a service mesh, enabling advanced observability, traffic control, and security.

Automated CI/CD for Financial Platforms

We implemented a robust CI/CD for financial platforms using GitLab runners, integrated with Amazon ECR and AWS CodeDeploy. This approach enables fully automated blue/green deployments, allowing for zero-downtime releases and immediate rollback capabilities.

Event-Driven and Decoupled Architecture

Background jobs and asynchronous tasks are managed through Amazon EventBridge and executed via AWS Lambda or ECS. This event-driven model creates a resilient and highly scalable system where services are loosely coupled.

Quantifiable Business Outcomes

The new architecture delivered a significant competitive advantage and directly addressed Appreciate Wealth's core challenges.

Accelerated Release Velocity

The fully automated CI/CD pipeline reduced deployment times from hours to minutes, allowing Appreciate Wealth to innovate faster and respond more quickly to market needs.

FinTech-Grade Reliability

The multi-AZ deployment strategy, combined with automated health checks and blue/green releases, provides the high availability expected of a leading financial platform.

Hardened Security Posture

By leveraging AWS Secrets Manager, strict IAM roles, and a segmented network design, we significantly enhanced the security posture, ensuring sensitive user data remains protected.

A Foundation for Hyper-Growth

The elastic, containerized architecture allows the platform to scale effortlessly, ensuring that Appreciate Wealth can continue its rapid growth trajectory without being constrained by its infrastructure.

Build a FinTech platform engineered for scale, speed, and security.

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